Tesco
(Southampton)

How can an egg be happy
even if the hen
was pleased to lay it?
Must be some kind of a yoke.
Is it true
that Mr Kipling
has been making merry golly
with Miss Molly?
‘Big toys are all
very well’
said the pink rabbit
from a dog-safe distance
‘but we live in a rather small burrow’.
(The pink rabbit is very far right)
No-one has ever
explained to me
why making light bulbs energy efficient
has required them to become
so complex and expensive.
Tesco’s new
transparent bread
is incredibly popular:
if only it were easier to tell
whether or not it’s sold out.
I see they’ve only
half-completed
the command to drop Anchor
to the bottom shelf.
The fish had to swim
through
456 crimes in total
to get to the promised land.
Maybe it helped to be mad.
(There are 24 bottles x 19 = 256 crimes on the shelf)
That’s plenty of
Plenty
If it weren’t for the top corner’s
non-blitz of Blitz,
it might have been too much.
Sainsburys
(Southampton)
Celeriac
may well be
the brainiest of vegetables,
but is that saying much?
This Christmas I’m
giving a forest
by way of certification
that a tree has been planted
on every recipient’s behalf.
I’m starting a drive
to re-enact
Southampton’s paintings
in the local supermarkets.
(Lisa Milroy’s ‘Melons’, 1986, is in the collection of Southampton City Art Gallery)
Those are the
curviest
straight edges I’ve seen
since the claims made
by the Brexit campaign.
Given that time
seems slower to insects,
I wonder how fast
this clock will be?
Hedgehogs are rare
in
supermarkets.
So many, I suppose,
get run over by trolleys.
Asda
100% cleaner!
It sounds like a claim
that leaves no margin for underperformance –
but that would be ‘100% clean’.
(The headline actually translates in small print detail to
‘Removes up to 100% more bacterial plaque for cleaner teeth and healthier gums
vs. a manual toothbrush’, in other words gets ‘up to’ twice as much plaque off
than a manual toothbrush, which sounds a lot more modest and plausible)
Here is how to make the most
of any electric removal of plaque
if you enjoy solutions
enough to seek the problems.
A tale hangs here
as that’s not a kangaroo
but a yellow-footed rock wallaby
that also has a [yellow tail].
A French kiss would
be slow
and rather creepy:
if you’re going to kiss a quiche
I can see why you’d want to be quick.
I’m not too sure
how shopping works in hell,
but there are enough demons here
to operate some sort of business.
I like the idea
of coffee being brewed
in a volcanic cafetière,
especially the lava latte.
There’s summat queer
about thinking of tea –
or should I say ‘char’ -
as English, let alone Tyke.
I suspect that
Northern Comfort
is the same drink as its southern sibling
but meant to be served
just a little colder.
Some are naked
Some are innocent.
Those who are both
may be asking for trouble…
Thank you kindly
I’ve taken them all.
Or would have, had there been only one,
which there wasn’t.
The Co-op
(Ashurst, Lyndhurst, and Fordingbridge)

Are these limes?
Or
is it just
a verdant
backdrop
seeping onto lemons?
I think of tic tacs
as peppermint white –
as do other customers,
by the looks of that gap.
Italy comes to Lyndhurst…
Maybe not the weather
or the history or culture.
We’ll have to make do with the pasta.
Here, conveniently, are all five
of your ‘five a day’.
No need to resort
to dildos or cocks.
The neck oil of the eternal
rises to the north
of Hell’s black heart
and none of it sounds like beer.
‘Made like you would
at home’?
I was hoping for something
more adventurous
and even a little better than that.
is either a tad expensive for nothing
or a curious
way of expressing
what may be
a good price for plastic trays.
I’m not prejudiced enough
to say that
I didn’t expect to find
matching
houndstooth waistcoats and caps
dappering the
Co-op – but I didn’t.
(The Spanish ‘MadrÃ
Excepcional’ beer features the ‘Chulapo’, the epitome of fashionable
trends in 19th century Madrid)
Four aubergines
make ten eggplants,
by the look of it,
implying a peculiar rate of exchange.
It would be brave to sell Rocky
were your finances
likely to run aground,
so I take this as a positive sign.
(In 2025, the Co-op
Group's finances were significantly impacted by a major cyber attack,
leading to an estimated £206
million in lost sales. Despite this, the Co-op has maintained adequate
liquidity)
Marks & Spencer
(Bond Street / Green Park, London / Southampton)
I’m itching to see a
product advertised
as ‘not as good as it used to be’.
I’d snap it up
for honesty.
What does it take
to be
‘outrageously chocolatey’?
79%, says the box,
but it would need a hundred plus to fully outrage me.
But don’t these sloths
just hang beneath
the canopy in gloomily eponymity?
Not at all: they switch between sunny and shady spots
to regulate their temperature.
How expert are
Marksologists?
1921 is open to doubt,
and Mary severed no tomato heads:
she burned dissenters at the stake.
(I take it that a Marksologist
is an expert employed by Marks & Spencer. I like the packaging, but they seem better on natural than
human history. 1921 is just one of several claimed origin dates in the 1920’s and 30s for both the cocktail and its name. If it was invented in New York in 1921, the
connection to Mary Queen of Scots came later. Henry VIII’s Catholic daughter,
who reigned England and Ireland during 1553-58, gained the epithet ‘bloody’ through
her attempts to reverse the Reformation by prosecuting Protestants. 280
dissenters were burned at stake, to little effect in that respect, her attempts
to return property and power to the church being quickly reversed by her
younger half-sister and successor, Elizabeth I)
Remember the days
of glass bottles and milkmen?
Then I guess you’re too young
for typists and pay phones.
According to
Wittgenstein
the world is everything that is the case -
in which case, there's plenty of world
to be unpacked right here.
I can imagine
taking a shine to these shoes
if shiny were my thing
or, come to that, the world’s just now.
As someone slim
in the lands of chunks,
I’d like to point out that chunky thoughts
need not be restricted to musings on unchunkiness.
I guess that means
this is unjust food –
grown and delivered by grievously exploited labour
at a huge cost to the environment.
Not only have these crisps
never been fucked,
it sounds as if they’ve pushed right on
to never being kissed.
To be an Easter Bunny
Chihuahuas and Pugs!
If bread can be wild,
I wonder what can’t?
(‘Wildfarmed' white sourdough actually refers to the bread being made from grain grown using regenerative agriculture - farming methods designed to restore soil health, boost biodiversity and capture carbon, while avoiding pesticides, herbicides, and fungicides)
Might I just comment
on the accuracy
with which the Accuracy
is stacked?
What the Heck
were the founders thinking,
adopting ‘What the Heck!?’
as their guiding motto?
(Apparently the Keeble
family, who founded Heck in 2013, wanted to convey an alternative attitude. ‘Heck’,
incidentally, is a 19th century euphemistic alteration of ‘hell’)
Do horses eat horseradish?
No more, I suspect, than dogs give dog roses,
pigs speak pig Latin,
or cats wear the cat’s pyjamas…
(Those animal names effectively
operate adjectivally here: broadly, horse = ‘strong’, dog = ‘bogus’’,
pig = ‘silly’, cat = ‘trendy’, from the slang for a cool person)
It’s cold outside
so this may be the very place
to settle in smug snugness
with that free cup of free coffee.
(Waitrose offers its
cardholders a free coffee with any purchase, provided they bring their own cup)

Might we accuse Teapigs
of speciesism –
for featuring dogs and a hen,
but nothing remotely porcine on their packs?
(Totton)
and a test kit please.
I’m covering all bases,
chastity aside.
Twisted
or original?
I like to think
I’m both.
I don’t like the look
of these
which is just as well:
I wouldn’t like to come across
as solo-meal lonely.
I remember
rushing home to catch a programme,
having to ask to be put through on the phone,
One potato
sweet but lonely
seeks similar
to share a homely tray.
I’m a hard man to
please
I’m not sure softer,
or even the softest,
is going to do it.
I’d be the one
getting the ribbing
if I returned to our house
with an Easy Home Ribbed Bathroom Set.
Lidl
(Totton)
If we’re buying the net
there's 20% on top of the price,
assuming that would then be given net.
I hope we’re buying the oranges.
(Net prices exclude VAT, while gross prices include it. Packaging attracts VAT, so 20% would currently be added to the net price of the nets to reach the gross price. Fruit is zero-rated for VAT, so the net and gross prices are the same)

of a diet surviving
a monstrously stuffed
and overloaded feast?
Suddenly
the stink of cut-price perfume was upon me
and I knew
she wouldn’t do.
What would Freud have said?
In The Middle of Lidl,
even if it isn’t conscious,
lies its id.
(According to Freud in ‘Beyond the Pleasure Principle’ (1920), the id is the organism's unconscious array of uncoordinated instinctual needs, impulses and desires. in the store's words 'Cruise along our Middle of Lidl aisle for household kit that you never knew you needed. From gardening essentials and outdoor furniture to nifty additions for your kitchen and bathroom, all at great prices, of course!')
What do you fancy?
Balls, snaps, flakes, shells, shapes?
For breakfast in bed,
it has to be pillows.
Poundland
(Totton)
but if your Valentine’s
only worth a pound
you may be in the wrong relationship.
(Title is from Poundland promotion)
‘Allo Vera
fancy popping up some time?’
‘Not likely, I’ve heard all about
what you smoothies are like!’
Him come to me at
midnight
Him American.
Him mighty.
Me touched.
I noticed only this one plea
against retail crime,
warning thieves off fabric conditioner -
as if that were the most likely target.






























































